Client: New Clean
Project: Full Brand Strategy & Identity
Industry: Tradie (Cleaning)
New Clean was established through a partnership built on shared values, a strong work ethic, and a commitment to excellence.
As their paths aligned, both partners reached a pivotal moment in their careers. A significant turning point—marked by clarity, faith, and opportunity—opened the door to creating a business grounded in integrity, purpose, and high standards. This moment became the foundation of New Clean: a company dedicated to delivering reliable, detail‑driven cleaning services with genuine care.
New Clean operates with a deep passion for creating fresh, revitalised spaces. With a strong focus on detail, quality, and consistency, the team takes pride in delivering cleaning services that reflect professionalism, precision, and a commitment to excellence.
New Clean’s logo is framed by delicate butterfly wings, symbolizing how the company originally began. The carefully crafted ‘E’ in ‘New’ subtly reflects the company’s core values of speed and efficiency, embodying the ‘quick’ and ‘nifty’ nature of their cleaning services.
The butterfly wing shape subtly also resembles a leaf, reflecting the company’s dedication to eco-friendly cleaning methods and the use of natural and efficient products.
